One of our many random interests here at 1-2 Knockout is following trends in Advertising and Marketing, especially insofar as they allow us to observe broader trends affecting modern society. In that vein, I'd like to share with you a commercial that begs to be talked about.
Touche to the 'folks at Omnicom's BBDO for producing arguably the most honest commercial I've seen in years. Frankly, I'm surprised Pepsico got behind such an aggressive - and blatantly suggestive - commercial for Amp, but it seems pretty clear that in the ultra-crowded Energy Drink market, being bold (read: sex) sells. Write that down.
As far as I can tell, this commercial debuted only in the past week or so, and only on select channels at certain times (e.g. during Comedy Central's Colbert Report). I'd imagine if this ad were to air during an episode of American Idol or some other family-oriented show (and really, what else could bring the family together like Paula Abdul's drug & alcohol-fueled antics?), it'd generate a fair share of controversy. Of course, that may in-fact be a part of Pepsi's marketing plan, because the only thing that sells better than sex, is controversial sex. Or something.
Presented without further comment for your viewing pleasure: