The Walk of Shame
One of our many random interests here at 1-2 Knockout is following trends in Advertising and Marketing, especially insofar as they allow us to observe broader trends affecting modern society. In that vein, I'd like to share with you a commercial that begs to be talked about.
Touche to the 'folks at Omnicom's BBDO for producing arguably the most honest commercial I've seen in years. Frankly, I'm surprised Pepsico got behind such an aggressive - and blatantly suggestive - commercial for Amp, but it seems pretty clear that in the ultra-crowded Energy Drink market, being bold (read: sex) sells. Write that down.
As far as I can tell, this commercial debuted only in the past week or so, and only on select channels at certain times (e.g. during Comedy Central's Colbert Report). I'd imagine if this ad were to air during an episode of American Idol or some other family-oriented show (and really, what else could bring the family together like Paula Abdul's drug & alcohol-fueled antics?), it'd generate a fair share of controversy. Of course, that may in-fact be a part of Pepsi's marketing plan, because the only thing that sells better than sex, is controversial sex. Or something.
Presented without further comment for your viewing pleasure:
GREATEST COMMERCIAL EVER!
Posted by:1-2 | May 13, 2008 at 10:13 AM
haha I totally agree- it's amazing!
ps I saw it like twice last night and I'm pretty sure i was watching gossip girl and the hills so maybe it has seeped into more conventional slots
Posted by:girl | May 13, 2008 at 01:59 PM
Ok, yes, I saw it on G2 also...damnit girl, you've found me out!
Posted by:1-2 | May 13, 2008 at 05:24 PM
It's worse when it occurs in Canada. In the winter. At -40.
Posted by:Calgary Schmooze | May 13, 2008 at 05:57 PM
@ Schmooze
That'd make for a great parody, do it up!
Posted by:Anal_yst | May 13, 2008 at 06:01 PM
CS - it's only a problem if you were too enamored/hammered to remember your overcoat. Otherwise you're just like everyone else wearing the same black wool coat for 6 months in a row!
Running around in just a suit in February is of course a wildly obvious hint that you are on a walk of shame! Or, in Calgary, in a June cold snap!
Posted by:Bulging Bracket | May 13, 2008 at 06:13 PM
ha can't get anything past me 1-2! busted.
Posted by:girl | May 14, 2008 at 09:29 AM
Bulge,
Same black wool overcoat? More like everyone dressed in their Columbia "technical outerwear". People wearing a proper cashmere overcoat will certainly get more attention, if only because the lack of oil, welding or flooring installation company logo over the breast and the absence of an embroidered name on the upper sleeve makes a person "more interesting". [The "branded" items of clothing are so prevalent that they are tagged the "Fort McMurray Tuxedo".]
If anything kills the mood, it's the amount of time required to remove the 7 layers. The pile of clothes at the end of the bed make it look like you missed laundry day for a few weeks...
Posted by:Calgary Schmooze | May 14, 2008 at 06:44 PM