We're especially skeptical of the various beer-girlydrink-whatever hybrid libations that have been pushed onto the market in recent years by brewers looking to fill gaps in their product portfolios (see earlier BUD rant). Thus, the following news item stuck out to us as, oh, how do you say it, crazy?
3:33 (Dow Jones) "We believe it will be Bud Light Lime, and not an Inbev take-out that will give the shares a needed shot in the arm by restoring core portfolio growth," Deutsche Bank says on Anheuser-Busch (BUD). Firm adds a buck to target, to $56. "Bud Light Lime's late April launch is on track to be very successful," Deutsche says. "Retail penetration is 70-80% in less than 4 weeks, consumer response is excellent, and it shows some ability to capture 'non beer drinkers'," firm says. InBev deal's possible, but post-merger cost savings not enough to justify required premium to nab BUD, Deutsche adds.
Yes, yes, that makes sense, Bud Light Lime is obviously the growth engine that will add 10%+ to BUD's market cap, singlehandedly none-the-less. How could I have been so stupid as to miss this? Duh, right?
WRONG.
As our previous post pointed out (excuse the alliteration), BUD is essentially flat over the past few years. Now, the rocket scientists at Douche Deutsche Bank claim that a specialty, lime-infused beer is going to be the profit machine that has evaded the company for the past 1/2 decade? Challenge.
As I pointed out in the previous BUD post, their other home run efforts to diversify away from their traditional bread & butter (read; BEER) reads like it sunk with the rest of the Failboat:
Michelob ULTRA Lime Cactus, Michelob ULTRA Tuscan Orange Grapefruit, and Michelob ULTRA Pomegranate Raspberry, Michelob Pale Ale and Michelob Porter, Michelob Marzen, Michelob Bavarian-Style Wheat, Michelob Honey Lager, and Michelob Golden Draft and Michelob Golden Draft Light, O’Doul’s and O’Doul’s Amber (ed: who the hell drinks non-alcoholic beer???), BACARDI Silver Watermelon, BACARDI Silver Strawberry, BACARDI Silver Raz, BACARDI Silver Mojito BACARDI Silver Mojito Pomegranate and Tilt, BACARDI Silver O3 and Tequiza, BACARDI Silver Peach, Tilt Green, Intensitea Lemon, Intensitea Raspberry and Intensitea Peach and Wild Blue.
On top of the nonsensical notion that one single product is going to "save' the company, Reuters is reporting that InBev is offering to buy the company for as high as $65 per share, and that JPMorgan and Santander have already arranged a $50 Billion financing package. Again, pardon me while I CHALLENGE.
A $65 offer price values the equity at a roughly 30% premium to the closing price the previous 30 trading sessions (~$49.70), which is on-par with some crazy LBO take-outs during the height of the credit bubble. Add to that the purported MASSIVE financing package, and the rumors are starting to look about as solid as the returns of Goldman's Global Alpha Fund (I couldn't help myself). Lastly, BUD is the biggest player in the U.S. Beer market, with ~50% market share, depending on whose numbers you believe. Any acquisition would likely need anti-trust approval before the deal could be consummated, potentially by multiple government agencies. This is further complicated if the deal were to drag on until the end of the year, as the possibility of a capitalism-hating Democratic President could severely hamper the ability to get deals done.
In all, there might be some truth to these rumors. The global beer industry has undergone a significant wave of consolidation over the past decade, and few observers see the trend coming to a halt in the near future. However, BUD appears intent on remaining an independent company committed to both organic (haha) and select acquisition-driven growth. I see BUD's biggest opportunity coming from acquiring targeted European and Asian brands to expand their international presence, where they can leverage their expertise in marketing and distribution, as well as taking advantage of economies of scale.
If InBev is intent on making this happen - which is not outside the realm of possibility - I don't see it working out nearly as well as management's case must be to support doing the deal.
We'll see. Maybe I'll be the one who ends up drinking the Kool Aid.
Quotes and Commentary: Uncle Sam = Santa Clause
One of Thomas Sowell's Passing Thoughts:
Posted by 1-2 on May 22, 2008 at 09:06 PM in 1-2, Quotes and Commentary | Permalink | Comments (3) | TrackBack (0)
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