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September 15, 2008


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K. Lewis as an respectable CEO claiming that US Economy will rise at the fullest with the help of different key participants, such as: mortgage lenders , borrowers, regulators, policy makers, appraisers, rating agencies and most specifically the Bank investors and investment bankers. All of these has a intended rule for the sake of US Economy. Bank of America just can’t keep itself out of the spotlight, or at least they can’t get noticed for anything that seems good. Bank of America has continually spent millions on sports marketing, after massive layoffs and a generous cash advance or two from the taxpayers. CEO Kenneth Lewis defends the practice stating that the sports marketing is a valuable investment worth at least its value (which it doesn’t disclose) in revenue and profit. B of A has sunk millions into various sports, such as MLB, the NFL, and NASCAR in sponsorships. B of A executives enjoy perks like preferred seating, tickets, and so forth. It seems that nothing can get Bank of America good press.

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Not to mention (and someone correct me if I'm wrong),

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